Messi and Kobe Commercial Returns at World Cup

A rare commercial from 2012 starring Lionel Messi and Kobe Bryant has reappeared during the 2026 World Cup. The Turkish Airlines ad titled Legends on Board shows the two superstars competing for a young passengers attention on a plane.

Despite their impressive skills, the child chooses an ice cream over the icons. The clip became a massive viral hit, surpassing 100 million views on YouTube.