Movistar Team Launches Tour de France from Barcelona with Telefónica Backing

Telefónica CEO Marc Murtra greeted the Movistar Team at the Tour de France start ceremony in Barcelona’s Parc del Fòrum. He was joined by historic cycling figure Eusebio Unzué, underscoring the brand’s commitment to the sport.

The event highlighted the city’s cycling heritage and Telefónica’s sponsorship strategy. The team set off amid enthusiastic crowds and local support.