Newcastle United Signs £60m Front‑of‑Shirt Deal with KNOX

Newcastle United has entered into a £60 million front‑of‑shirt partnership with South African sports‑drink manufacturer KNOX. The agreement places the KNOX logo prominently on the club’s home shirts and also secures sponsorship of the team’s training ground and kit sleeves.

The deal is designed to boost Newcastle’s commercial revenue and expand the brand’s global exposure. Supporters are eager to see the new branding on the pitch.