Sports Breaking News
The Sports Summit Madrid, organized by MADCUP and held on June 17‑18 at IFEMA’s Hall 8, aims to double its size to 16,200 sqm and attract 11,000 visitors, positioning the event as a bridge to Latin America for the global sports industry. Compared with the 2025 edition, which hosted 300 brands and 8,600 attendees, the 2026 edition will feature a significantly larger exhibition space and an expanded conference program.
The additional 6,400 sqm will host showcases of emerging sports technologies, media solutions, and sponsorship opportunities. MADCUP CEO Pepe Ortiz highlighted that the summit will strengthen connections with the Latin American market and catalyze new international partnerships.
Attendees can expect to explore cutting‑edge innovations and forge strategic alliances that will shape the future of the sports sector.
Sports Breaking News