Tim Payne Surpasses New Zealand Population in Followers

New Zealand footballer Tim Payne reached 5. 4 million Instagram followers with help from an influencer, exceeding his country's population.

Influencer Valen Scarsini posted a video on May 26 to introduce the championship's least known player to the world. The campaign saw Payne's follower count skyrocket from 4,000 to millions in just a couple of weeks.

This viral moment highlights the massive power of social media during the World Cup.