Alpine Secures Gucci as New Title Sponsor Starting 2027
Alpine has signed a title‑sponsorship deal with luxury fashion house Gucci beginning with the 2027 season. The partnership replaces BWT, which has been the team’s sponsor since 2022.
Gucci aims to boost the team’s global profile and capitalize on the fashion‑sport synergy. Alpine expects the new backing to solidify its financial footing and accelerate development programs.
The collaboration will also bring fresh branding and marketing opportunities on and off the track.
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| Category | Formula 1 |
|---|---|
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| Language | en |
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