Atlético Madrid Achieves 98% Season Ticket Renewal Rate

Atlético's latest season ticket campaign has resulted in a 98% renewal rate. Out of 56,000 general‑capacity holders, only 1% chose not to renew, while another 1% remain undecided due to personal circumstances.

The new terms require ticket holders to attend at least ten matches, with the option to transfer the ticket freely to another person. Unused seats can be sold back to the club, providing a flexible attendance model.

The club views the high renewal percentage as a strong indicator of fan loyalty.