Can MLS capitalize on U.S. World Cup excitement to boost viewership?

The 2026 World Cup is set to spark a surge in soccer enthusiasm across the United States, and MLS sees this as a prime opportunity to expand its fan base. The league is pursuing new sponsorship deals, broader broadcast agreements, and stadium upgrades, while weighing the financial and competitive risks involved.

A successful approach will also prioritize showcasing young talent and deepening community engagement.