Chivas unveils new Nike kit in secret event in Guadalajara

Chivas terminated its long‑standing partnership with Puma to forge a new sponsorship agreement with Nike. The club unveiled the new kit at a secret ceremony in Guadalajara, attended only by invited supporters, showcasing a modern redesign.

The apparel blends the traditional red and white hues that represent the team's heritage with Nike's innovative technology. Analysts expect the switch to boost both on‑field performance and the club’s commercial outreach in the upcoming season.