Global World Cup Stickers Business Valued at 1.4 Billion Euros
The tradition dating back to 1970 is achieving its biggest commercial success in history with this edition. However, the Italian company faces the risk of losing the 2034 World Cup rights to Fanatics.
FIFA has faced criticism for granting the rights to the American company before the court ruled on the complaint. This situation could impact the sticker craze even in countries not participating in the tournament.
Article facts
| Category | Football |
|---|---|
| Published | |
| Language | en |
| Free | Free — headline and summary on this page; no account |
| Full text | Full article text is not hosted here; follow the publisher link |
| No SKU, GTIN or MPN | No SKU, GTIN or MPN — this is a news story, not a product |