Global World Cup Stickers Business Valued at 1.4 Billion Euros

The tradition dating back to 1970 is achieving its biggest commercial success in history with this edition. However, the Italian company faces the risk of losing the 2034 World Cup rights to Fanatics.

FIFA has faced criticism for granting the rights to the American company before the court ruled on the complaint. This situation could impact the sticker craze even in countries not participating in the tournament.