Jacksonville Jaguars Reveal Bold City Glow Rivalry Uniform

The Jacksonville Jaguars have introduced a fresh aesthetic for the upcoming season with the official unveiling of their Bold City Glow rivalry uniform. Developed in collaboration with Nike and the league, this design deliberately steps away from the traditional color scheme of the franchise.

Instead, the new alternate look embraces a cream color palette inspired heavily by the coastal culture of Florida. Distinctive design choices include the team name spelled out in a classic cursive font alongside numbers utilizing a mixed matte and glossy finish.

Further paying homage to the organization's history, the outside of the collar features the specific inscription indicating the founding year of the franchise. The most striking visual alteration, however, is found above the shoulders with the introduction of a brand-new helmet design.

For the first time in team history, the players will wear a shiny teal helmet equipped with a gold face mask. To complete the regional identity of the new kit, the distinctive local area code is prominently displayed on the protective gear.