José Elías Advises Investing in 'Boring' Sectors for Sustainable Profit

Spanish businessman José Elías, founder of Audax Renovables and owner of the La Sirena frozen‑food chain, warned young entrepreneurs that chasing fashionable ideas often leads to failure. In his social‑media post he highlighted sectors such as crane fleets or solar‑plant projects as examples of assets that withstand economic swings and cannot be easily copied.

Elías argues that sustainable growth comes from investing in classic infrastructure rather than fleeting tech apps.