LeBron James earns same salary as bench players under new NBA rule

The NBA has introduced a rule that standardizes image‑rights compensation across all players, setting the amount at $385,000 for the 2026‑27 season. As a result, superstar LeBron James will receive the same fee as bench players such as Bronny James and other role players.

The National Basketball Players Association (NBPA) has long advocated for this parity, arguing it promotes fairness and collective bargaining strength. However, league commissioner Adam Silver and several team owners have expressed concerns, saying the uniform payout could affect salary structures and market dynamics.