Liga MX Femenil rebrands as Liga Femenil BBVA and overhauls season format

The premier women's league in Mexico has adopted the name Liga Femenil BBVA, signaling a fresh branding partnership with the banking giant. In tandem, the competition will switch to a streamlined season format, cutting regular‑season fixtures and adding a playoff stage to boost excitement.

The changes respond to the league’s expansion to 20 teams and aim to deliver a more balanced schedule. Supporters will see new logos and a revamped calendar that heightens the title chase.