Mbappé and Yamal become top trademark holders at the World Cup

French star Kylian Mbappé and 16‑year‑old Spanish winger Lamine Yamal have become the most trademarked footballers in the EU during the 2026 World Cup. With 15 and 12 EUIPO registrations respectively, the duo has overtaken the long‑standing dominance of Messi and Ronaldo.

The trademarks cover names, catch‑phrases and visual elements, preventing third parties from exploiting their image without permission. This aggressive IP strategy aims to boost commercial revenue and cement their global brand value.

The European Union Intellectual Property Office notes that the filing process remains transparent and competitive. Analysts say such extensive protection can provide young talents with long‑term financial security throughout their careers.