MLS All-Star Game proceeds without Messi, aims to ride World Cup momentum

Lionel Messi will not feature in this year's All-Star showcase, prompting the league to shift its promotional focus. Officials see the post‑World Cup surge in American soccer enthusiasm as a chance to boost attendance and sponsorship.

The event will highlight emerging MLS talent and provide a global audience with a high‑profile exhibition. Player rosters and event details will be released shortly.