Nike Unites Cristiano Ronaldo and LeBron James for a Blockbuster 2026 World Cup Campaign
Nike has launched a new campaign that turns the 2026 FIFA World Cup into a cinematic spectacle. A short film brings together soccer legend Cristiano Ronaldo, NBA star LeBron James, and a host of other athletes in a Hollywood‑style production.
The roster also features Travis Scott, Kim Kardashian, Jason Sudeikis as Ted Lasso, Channing Tatum and LISA among the celebrity cast. Soccer icons Kylian Mbappé, Erling Haaland and Vinícius Júnior share the screen with legends like Ronaldinho, Zlatan Ibrahimović and Didier Drogba.
Nike’s Vice President of Brand Management, Helena Thornton, said the project aims to blend blockbuster storytelling with the accessibility fans now expect from their favorite stars.
Article facts
| Category | Football |
|---|---|
| Published | |
| Language | en |
| Free | Free — headline and summary on this page; no account |
| Full text | Full article text is not hosted here; follow the publisher link |
| No SKU, GTIN or MPN | No SKU, GTIN or MPN — this is a news story, not a product |