Nike Unites Ronaldo and LeBron James for World Cup Campaign
Nike has launched a massive campaign to turn the 2026 FIFA World Cup into a Hollywood‑style spectacle. The initiative features football superstars such as Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vinícius Júnior alongside cultural icons like LeBron James, Travis Scott and Kate Scott.
A short film, produced with cinematic quality, offers viewers an immersive experience. Nike executives explained that the project aims to boost excitement for the tournament and forge a closer connection with fans.
By blending football and entertainment, the campaign seeks to create a worldwide impact.
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| Category | NFL |
|---|---|
| Published | |
| Language | en |
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