Nike Unites Ronaldo and LeBron James for World Cup Campaign

Nike has launched a massive campaign to turn the 2026 FIFA World Cup into a Hollywood‑style spectacle. The initiative features football superstars such as Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vinícius Júnior alongside cultural icons like LeBron James, Travis Scott and Kate Scott.

A short film, produced with cinematic quality, offers viewers an immersive experience. Nike executives explained that the project aims to boost excitement for the tournament and forge a closer connection with fans.

By blending football and entertainment, the campaign seeks to create a worldwide impact.