Stephen Curry Signs Decade‑Long Deal with China's Li‑Ning

NBA superstar Stephen Curry has signed a ten‑year endorsement contract with Chinese sportswear brand Li‑Ning, ending his long‑standing partnership with Under Armour. The deal positions Li‑Ning to leverage Curry’s global appeal to expand its presence in the Asian market.

It includes the launch of new basketball shoes and apparel under Curry’s name. Both parties describe the agreement as a long‑term strategic partnership.