Stephen Curry Signs Sneaker Deal with Li-Ning After Long Under Armour Stint
NBA star Stephen Curry has signed a new sneaker partnership with Li-Ning after his lengthy stint with Under Armour. During the 2025-26 season Curry wore shoes from several brands and auctioned his collection in April, raising $1.
7 million for his foundation. Li-Ning plans to release designs tailored to Curry's playing style.
The deal aims to expand the player's influence in the Asian market. Curry hopes the new model will make an impact both on the court and off it.
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