Tadej Pogacar Signs Lifetime Shoe Deal, Keeps Pedaling with DMT

Renowned Slovenian cyclist Tadej Pogacar, who turned professional in 2019 and has claimed victories in the Tour de France and Giro d'Italia, has now signed a lifetime shoe contract with DMT. The agreement covers not only race periods but also the design and development of his footwear throughout his post‑competition life.

Pogacar said the partnership transforms his love for cycling into a long‑term project that can inspire future generations.

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