Stu Holden: Mexico provides bigger upside than U.S. as 2026 Cup host

national team coach Stu Holden says Mexico presents a larger upside than the United States as a 2026 World Cup co‑host, citing the country’s infrastructure and market potential. Holden highlighted Mexico’s modern stadiums, seasoned event‑management track record, and passionate fan base as key assets for a successful tournament.

He added that Mexico’s football culture and sponsorship landscape could boost global viewership when paired with U. S.

marketing efforts. Meanwhile, the U.

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